Search Engine Optimization (SEO) is a real key to the success of any website. And that is why it becomes very important that you analyze how your website is performing in Search Engine Result Pages (SERPs). If you are a webmaster, it would have been very difficult to analyze the search engine optimization (SEO) performance. There are various free SEO tools available, free or paid, that makes your task easier and lets you optimize your website for SEO ready. Let’s have a look at those SEO Tools.
15 Best Free SEO Tools
Moz is a suite of user-friendly inbound marketing tools. Here I am going to list some of the best free SEO tools available on the internet: Open Site Explorer: It is a backlink analysis tool that lets you track your link profile over time and compare to competitors for intelligent and targeted link building.
1(a). Keyword Explorer
Keyword Explorer lets you find the most accurate search keywords for your website.
MozBar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on. It helps you examine and analyze important search and social page metrics.
Followerwonk is an analytics for Twitter. You can connect with influencers, search and compare users and discover topics for engagements.
1(d). Moz Local
Moz Local lets you see the state of a company’s local citations. You can see how your listing appears in local search engines and directories and how you can improve it further.
GTmetrix gives you lot of information about your website. It helps you detect how your website loads and what are the files making it slow. You can monitor your pages and setup monitored alerts. Lets have a look at some of the key features:
- It gets you a summary of key performance indicators.
- You can monitor pages by running daily, weekly or a monthly test to ensure that your website is optimised.
- You can analyse your website’s page on an actual mobile device and you get a real-world mobile data.
- You can test your page from 13 servers in 7 different regions around the world.
3. Google Trends
Google Trends is one of the best and most versatile tool available for search engine optimization (SEO). If you are looking for SEO tools to develop internet marketing campaign, Google Trends would rank amongst the top. But still it is an underrated tool for search engine optimization. Let’s have a look at some of the key features of Google Trends: Keyword Research: You can enter your most important search query in Google Trends to find out the relevant topics and search queries. This will help you find out trending keywords.
Content Marketing: Content marketing is a crucial element for Search Engine Optimization (SEO). In Google Trends, you can see the trending topics in real time. You can compare those trending topics and pick the one with the highest relevance.
Brand Monitoring: You can use Google Trends to monitor your brand. It helps you monitor how the relevance of your brand changes over the period of time compared to your competitors.
4. Keyword tool.io
Keyword tool.io is one of the best alternatives to Google Keyword Planner tool. It helps you find out the keywords that people type search boxes of Google, YouTube, Bing Amazon and App Store.
Google: Keyword Tool helps you find keywords that people are searching into the Google search box. The free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term.
YouTube: Keyword Tool helps you to find out the keywords that people are searching into the YouTube search box. The free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term.
Bing: Keyword Tool helps you find the keywords that people are typing into Bing search box. The free version of Keyword Tool generates up to 600+ long-tail keyword suggestions for every search term.
Amazon: Keyword Tool helps you find the keywords that people are typing into Amazon search box. The free version of Keyword Tool generates up to 380 long-tail keyword suggestions for every search term.
App Store: Keyword Tool helps you find the keywords that people are typing into App Store search box. The free version of Keyword Tool generates up to 1000 long-tail keyword suggestions for every search term.
5. SEO Quake Toolbar
SEO Quake is one of the most popular and powerful SEO analytics tool for Firefox, Chrome and Opera. It helps to obtain information about any page of your website.
It considers a wide range of parameters like page rank, Alexa rank, and Google rank etc. to give you valuable information.
Keyword Density tool demonstrates you the number of times a keyword or a phrase appears on a web page.
SEOquake also has a parameter that highlights no-follow links.
I have discussed many times that social media has become very vital for search engine optimisation (SEO). There was a time when webmasters highly populated and misused search engine optimisation by creating too backlinks aggressively. But after penguin update, Google penalised those websites and since then social media came into play.
But managing hundreds of social media at a time is not an easy task. This will bite your whole day in just managing the social media. That is where Hotsuite makes your task easier. It does not only help you manage your social media accounts but also gives you lots of features like:
- Capture the social analytics that matters most to you.
- You can manage teams and tasks does not matter how complex your organisation is.
- You can create comprehensive reports easily, and share real social insights with your team and organization.
7. SEO Site Tool
SEO Site Tools is one of the best tool available for SEO. It includes 6 main sections:
- External Page Data
- Social Media
- Page Elements
- Server / Domain Info
- Page Terms / Tools
8. Bing Webmaster Tools
Bing Webmaster Tools offers search engine optimization reports on a set of approximately 15 SEO best practices. You can find this information by clicking on SEO Reports, found under the Reports & Data section in the navigation menu. Bing Webmaster Tools generate SEO reports automatically on a weekly basis for every website that is listed in your Bing Webmaster account.
9. Majestic SEO
Majestic SEO is a great tool for SEO Professionals. Media Analyst, Entrepreneurs, Developers and Webmasters. It has 6 main tools: Site Explorer, Search Explorer, Backlink History Checker, Webmaster Tools, Link Map Tools and Plugins for Chrome and Mozilla Firefox.
Site Explorer: Site explorer lets you explore a domain or URL in a great detail.
Search Explorer: Search Explorer lets you find an index for a particular keyword and see the page title and URLs where it appears.
Backlink History Checker: Backlink History Checker allows you to determine backlinks of your website by sophisticated web robots for a given domain and URLs.
10. Screaming Frog
Screaming frog is an SEO Spider Tool that crawls the website. It allows you to crawl website URLs and within few minutes, you get critical data on every URL of your website. Here are some of the key features of Screaming Frog SEO Spider Tool:
- Find broken links.
- Analyse page titles and meta data.
- Find temporary and permanent redirects.
- Discover duplicate content.
- Generate XML sitemaps.
- Review robots and directives
- Integrate with Google Analytics
11. Google Keyword Planner
Google Keyword Planner Tool: It is a first and the foremost keyword research platform, that allows you to find various phrases related to your product, website or brand.
Historical Data: Apart from outputting a list of relevant keywords, Keyword Planner also provides you historical data on traffic for a particular keyword. This includes statistical monthly search volume that helps you to identify the popularity of that particular keyword.
Traffic Forecasts: The traffic forecast tool helps you identify the change in the search volume of a particular keyword over a period of time.
Lastly, Keyword Planner Tool doesn’t even cost you a single penny. It is free to use.
12. Google Search Console
Google Search Console (formerly Google Webmaster) is a suite of Google SEO tools that helps website owners, webmasters, web marketers and SEO professionals monitor website performance in the Google search.
13. Google Analytics
Everyone who has websites or blog or those who is a webmaster, they are very much familiar with Google analytics and features. Most of us are very much aware that if you go to the overview (Audience > Overview) in the reporting section, it gives us the number of sessions or page views over the period of time.
But most of the people don’t know that it also helps you to analyse the SEO of your website.
So how you can keep track of your SEO using Google Analytics?
If you go to Acquisition > All Traffic, you’ll see a list of sources from where your website traffic comes from. Generally, the traffic from search engines (more specifically, Google) is somewhere to be found in the top 3. You can find the search engines you want to know the volume of traffic for.
Page-specific SEO monitoring
To see your analytics at a page level, you can go to Behaviour > Site Content > All Pages.
Here you will find top 10 pages of your website, which is ranked as per amount of traffic on that particular page. But to find the traffic directly from search engines, you can click the “Secondary dimension” dropdown and click Acquisition > Medium.
14. Web Developer Toolbar
Web Developer Toolbar is a powerful extension for Mozilla Firefox, Google Chrome and Opera and runs of any platform that includes Windows, OS X, and Linux. It is much relied-upon during the technical phase of our SEO auditing.
Many of you must be surprised to see BuzzSumo in this list. As most of us don’t think BuzzSumo as a SEO tool but as a Social Media tool. As SEO and content marketing are becoming indelibly linked, BuzzSumo is now a powerful tool in for Search Engine Optimization.
Hope you will find these free SEO tools useful in improving the Search Engine Optimization (SEO) of your website and make you rank a lot better in Google search result. I would like to hear your views in the comment section below.