What are the most effective business lead generation techniques? Have you blasted mailers, printed flyers, heavily engaged on social media, and have not got leads? If you’re trying to figure out the top lead generation techniques for your business, I am going to illustrate my personal favorite 10 Effective Business Lead Generation Techniques.
Business Lead Generation Techniques
1. Blogging
Blogging is one of the most powerful ways to drive quality website traffic. Start giving value to your website visitors by publishing quality content, people would like to revisit your blog again and again. You will shortly notice a good amount of traffic on your blog.
If you have call-to-action in place, then once the visitor sees call-to-action for any kind of an offer like a free eBook offer, visitor click call-to-action which redirects to a landing page containing a form for them to fill where they need to fill their personal information. Once the visitor fills out the form and submits information, and receives the free offer and in return, you get a high-quality lead for your business that drives long-term results.
2. Newsletter
Do you have a newsletter on your website? If not, you are missing the simplest way of grabbing some quality leads. Make sure you put a newsletter on your website at the best place that depends on your website layout. Usually, you can put newsletter in the sidebar, after the end of the article or post. You can also put newsletter as a popup window but make sure you do not use it aggressively.
3. Twitter
Over 500 million tweets sent every day which is a huge number. If you can take advantage of this by following the trending subjects that are related to your business and interpose your own thoughts into the discussion by placing the hash (#) symbol, you are surely going to get a great amount of quality leads for your business.
Moreover, you can use Twitter cards that will get you a huge amount of leads. The conversion rate can be increased by using Twitter cards. The conversion can be done by capturing in-app form-fills from your followers. It’s a kind of embedded landing pages within your tweets.
4. Outbound & Inbound Marketing
Outbound marketing is a process, where the customers find you through various ways which can be paid or natural search engine marketing efforts. We all know that outbound marketing is the more effective compared to inbound marketing. But it does not at all mean that you only focus on outbound marketing and leave inbound marketing untouched. Rather, you can deploy both inbound and outbound marketing in a balanced manner. This will be helpful in generating leads for your business.
5. Develop & Optimize Informative Content
High-quality content can be a great asset for you when it comes to Business lead generation. If you plan smartly and continuously posting informative content that values your customer, you can generate quick quality leads.
You can use content curation tool to optimize your content. Here are some of the great reasons you should curate your content:
- It expands your content offering.
- It leverages other people’s audiences and extends your website’s reach.
- It adds extra value to the faded things.
- It builds your brand.
- It promotes more social shares.
6. Guest Blogging
Guest blogging can be a very helpful way for Business lead generation but it can happen just opposite of that if you don’t take care of few things. Like- your articles must have relevant information and you should be able to send people back to an appropriate landing page on your site.
7. Use email marketing
When it comes to generating a lead through e-mail marketing, you will have to be very planned. You need to take care of a lot of things before you blast an email. Here are the tactics you should implement before you shoot an email campaign:
Subject Line: This will determine the lead if they are going to read your email. So you need to spend time on thinking about ways you can improve your subject line. Here are some of the great examples of choosing a subject: “attend our webinar”, “special offer” or “download our latest eBook” etc.
Brevity: People tend to receive hundreds of email daily. So you need to keep your email subject catchy, content should be concise and engaging.
Imagery: Use images it has 80% more engagement rate as compared to text message.
Social Integration: As a Digital Marketers, we all want our readers to share our blog content with their network. This task becomes easy if you integrate social media sharing links in your emails.
Call-To-Action (CTA): Call-To-Action (CTA) is the most crucial part of your e-mail. No matter if you are promoting yourself, your business or your product, call-to-action plays the vital role in engaging your audience that lets you grab some potential leads for your business. So in your email, you need to effectively optimize your CTA. You can use call-to-action like download, attend, register, read, try now, or buy now.
Timing: Another important thing you need to consider is Timing. It is important that you identify the right time to send e-mail newsletter.
8. Develop an engaging video
Developing an engaging video does not mean creating a video commercial ad with high-quality content in it and posting it on a YouTube or on your website. It does not generate a lead for your business. You might be wondering; you did everything right by creating a fantastic well-planned video but did not get the expected lead. Well, you might have created a great video but people do not like watching commercials unless your video is entertaining. Right! What people always want more of is entertainment. So it is always good to spend time on developing a great idea. Keep in mind that your idea is useful for your business that promotes it and also engages your customers.
9. Interview Influencers
Reach out to influencers who your customers believe and respect. You can interview those influencers for your blog or YouTube channels. This will be a proof of your credibility to your potential customers. This will increase your chance of attracting new leads.
10. Infographic
Infographics have been overly used in the last couple of years but still, it is very helpful in generating traffic to your website as people still like to read them and share them socially.
If you have knowledge of Photoshop, you can create a well-planned infographic for your website and you can put your logo and website URL on the bottom of the infographic. This way readers will be able to visit your site. If you don’t know Photoshop, no need to worry, you can hire a professional graphics designer on Fiverr as a freelancer. They’re quite cheap. If you want to save few bucks, you can use some of the free tools available online to create infographics. Here are some of them:
- Easel.ly
- Piktochart.com
- Visual.ly
- Coolinfographics.com
- Submitinfohraphics.com
- Infographicjournal.com
Once you are done with infographics, share it socially and ask your friends and colleagues to pass it along. Also, consider submitting your infographics to publications related to your industry. It will drive traffic to your website and you can generate some great leads for your business.
I hope this post will be beneficial for you to help you generate leads for your business. If you are a webmaster or running your own business and generating leads for your business, you can share your ideas with us in the comment section below.